Mahidana

A nostalgic yet modern branding for Mahidana, a Jamu Café in Bandung inspired by Indonesia’s rich heritage of local herbs.

Client

Mahidana

Discipline

Branding

Art Director

Bima

Project Team

Habibie, Fahma

Partner

Basio

Photograph

Dimas

Mahidana, in Sanskrit, means “a land that lives.” Here in Bandung, Mahidana is a Jamu Café that serves a wide variety of local herbs, crafted into refreshing and nutritious beverages. Rooted in Indonesia’s heritage, Mahidana embraces this philosophy as its foundation.

The logo’s color palette is inspired by Indonesian herbs such as tamarind, turmeric, cardamom, sambalito, lemongrass, and cinnamon. Applied across the logo, collaterals, packaging, and the café’s environment, these elements evoke a sense of nostalgia — presented in a modest yet modern way.